Animae or Manga?

I've just finished talking with the folks at sakura-con about working with them to bring in one of the speakers (Animae or Manga) featured at their upcoming con to our libraries. So how does this relate to creating a blog? I'm thinking about how to use a blog to promote programming in our libraries. Often I discover our staff members don't know about programs. But if staff don't have time to look at flyers or the kcls.org website, will they use a blog?

If it is created, does it mean someone will read it?