I've thought for a long time that one of the best uses we could make of the web would be to connect our readers to authors. I found a series of podcasts by one of my favorite authors, Dean Koontz.
He talks about his books and writing. The best program so far is his talk about his early career and how nearly every publisher he signed with went out of business. He calls it the "Koontz Curse". It's always great for new writers to learn about all the hurdles the NY Bestselling authors went through in their career.
A great way to promote our author events would be to put the podcast address on our webpage along with the information about the program. Even better would be a blog too that let the author interact with our patrons for a few days before an event.